Google’s product search system is one of the best tools available on the web for businesses looking for advertising with no large minimums or a flexible ad budget.
In most cases, setup is easier than you think. Once it is all set up, you are able to promote individual products, groups of related products or apply custom filters to promote products in most any way possible.
The backbone of any successful ad campaign is the ability to correlate specific actions to the campaign. Whether these actions are sign-ups, sales or simply reading the content of a page, all actions must be trackable and the advertiser must be able to CLEARLY see where the customer came from.
Although most traditional marketing methods forsake the idea of attribution, proper attribution is the only way that any advertising campaign can be truly successful.
Contact us for more information in getting your site set up in Google Product Search.