Marketing Case Studies
Due to the level of proprietary knowledge we gain in working with marketing clients, we are unable to provide specific details and relate them to our client. That being said, we have some general information of two specific instances where our marketing services have proven themselves to be of significant value to our client.
Case Study A
Client A came to us with a need to get users to sign up for their forums on their web site. When approached, their acquisition cost was X per sign-up and they were gaining Y sign-ups per week using Google Adwords to drive traffic.
Upon analyzing their advertising campaigns and making adjustments to existing campaigns and instituting several new campaigns in Adwords, we were able to increase the number of sign-ups by 3 times while actually lowering their cost per sign-up by greater than 40%. This meant more conversions at an overall lower cost per than they had ever seen.
Case Study B
This study involves a large retailer who has an affiliate marketing program. In this scenario, we actually made our fee contingent upon growth and increased sales and profits for our client. We don’t often make deals like this, but under the right conditions we will.
In this scenario we were able to increase the exposure of their affiliate marketing program to quality affiliates by means of opening new sub-channels within their affiliate program. This, along with adding other elements to their affiliate marketing arsenal, elements that cost the client no money to implement, resulted in a 5x growth factor for their affiliate marketing program that is still gaining steam today.
These are only a few of the hundreds of success stories that BrightSide Media has been a part of over the past decade. We are hard-working, but more than that we work smart and make full use of all implements our client has available to them.